PanzaLabs (332) 203-7869 Guides About Get in touch

Your business, caught up. Your AI team, on call.

Most agencies only use AI as a chatbot. We connect it to your existing systems, so clients get sharper work, faster.

Get in touch
Engraving of Sancho Panza on his donkey in front, Don Quijote on horseback behind him, on a mountain road.After Gustave Doré (1863)
AI isn’t a giant. It’s a windmill.

Panza Labs in practice.

A made-up week at Halvorsen Marketing, a 14-person brand agency.

Winning work. Call prep, proposals, follow-ups, and CRM upkeep. Here, a proposal: the AI reads the call transcript, your past work, and your rate sheet, then writes it in your format, with the case study closest to your client’s situation.

1 · You

Call with Jordan LeeBrightwater FoodsThu 2:00 PM · 32 min

Have the call. Ask for the proposal.

2 · The AI reads

  • The call transcript
  • Your past proposals and case studies
  • Your rate sheet

Picks Northfield Dairy as the case study: same kind of brand, same March deadline.

3 · Ready to edit

Client’s goal
  • “Packaging direction before the March trade show.”
Case studyNorthfield Dairy
Scope6 weeks, then rollout
At your rates$48,000

✓ You edit the proposal and send it. Same day, not Sunday night.

Client work. Meeting notes to tasks, recaps, weekly client updates, and change orders. Here, a kickoff: the AI reads the transcript and the project, then lines up tasks with owners and dates for your OK, and writes the recap in your voice.

1 · You

Kickoff with Sarah KimAlder HealthWed 11:00 AM · 45 min

Run the meeting. The recording takes the notes.

2 · The AI reads

  • The call transcript
  • Alder’s project in Asana
  • Who’s on the account

Finds three action items, who owns each, and when each is due.

3 · Tasks and recap

  • Homepage directionsBen · Thu
  • Location shortlistAna · Fri
  • Tagline optionsNora · Wed

Recap to Sarah in your drafts

✓ You check the tasks and hit send on the recap.

Running the firm. A morning alert, weekly numbers, invoice nudges, and onboarding docs. Here, the morning alert: the AI checks your inbox, CRM, signed scopes, invoices, and calendar, and writes the next step for each.
#new-businessTue 8:00 AM

Morning check

  • Westfield Dental hasn’t replied in 9 days.Follow-up in your drafts
  • Elena at Northline asked for 3 landing pages that aren’t in the June scope.Change order ready
  • Alder Health’s September invoice is 15 days late.Nudge ready, with the PO number
  • Pellam Hotels’ retainer renews in 30 days.Renewal note ready

Nothing sent to a client. Each one waits for you.

Team AI setup. Everyone off solo chat tabs: a shared project for each client, connections to your tools, house rules, and a short training for the team.
Halvorsen Marketing · AI setup14 people

Before

  • 14 people, 14 separate chat tabs
  • Client background pasted in by hand, every time
  • No rules on what goes in
  • Nothing shared when someone’s out

After

  • One shared project per client: the brief, the voice, and the past work
  • Connected to email, Drive, HubSpot, and Asana
  • House rules: what never goes in, what a person checks
  • A short training, and one person who owns it

✓ Your tools, connected once for the whole firm.

Working with us.

  1. 1
    A free consultation

    A short review of how your team uses AI today, where time leaks, and the one job worth fixing first.

  2. 2
    The first fix

    Whatever’s costing you the most right now. One price, agreed up front.

  3. 3
    Set up around your firm

    The work lands in the email, docs, and deal tracker you already use, in your format and voice.

  4. 4
    Caught up, and staying that way

    We keep the setup current, fix what drifts, and add the next thing. One flat monthly fee.

You stay in charge.

Nothing goes out without you
We set it up so every email waits for a person to hit send, and every change waits for an OK.
Your clients’ data stays protected
Kept in your own accounts, the AI account included. Under its business terms, none of it trains AI.
One of your people owns the setup
Someone on your team runs it day to day. We keep the setup working, with access you can take back.
Nothing hidden
A written list of every account we connect, and how to switch each one off.

Works with Google Workspace, Microsoft 365, HubSpot, Asana, Slack, and QuickBooks.

What’s slipping?

The first consultation is free: a short review of how your team uses AI, and the one job worth fixing first. If there’s nothing worth fixing, we’ll tell you.

Get in touch
[email protected]Text or call (332) 203-7869